At Techne we have a saying: slow is smooth and smooth is fast. Speed is more than responsiveness: it’s a discipline.

In today's dynamic media landscape, simply investing in linear TV ads leaves a significant portion of your potential audience unreached....

In a world of finite budgets and fractured attention, blending the massive reach of TV with data-driven precision isn't just an innovation; it's the new standard for victory.

At this point most major social media platforms place little to no feed priority on hashtags. What does this mean for us, the marketers?