At Techne we have a saying: slow is smooth and smooth is fast. Speed is more than responsiveness: it’s a discipline.

In today's dynamic media landscape, simply investing in linear TV ads leaves a significant portion of your potential audience unreached....

In a world of finite budgets and fractured attention, blending the massive reach of TV with data-driven precision isn't just an innovation; it's the new standard for victory.

At this point most major social media platforms place little to no feed priority on hashtags. What does this mean for us, the marketers?

Just because session has wrapped doesn't mean your message has to fade. At Techne, we are helping advocacy organizations maintain momentum by combining targeted billboard placements and Digital Out Of Home, paired with programmatic streaming audio, and display advertising—ensuring your message reaches legislators and key staff both before, and after, the final vote.

TL:DR Version: Techne helps campaigns across the country to ensure they leverage their data in the best way possible to turn their...

In 2021, 14% of Americans gave up social media for Lent. This trend is only growing with social becoming so central to daily life.